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YES to the Book, Inc., and

Notice of Privacy Practices


This Notice of Privacy Practices was updated on October 25, 2018.

This Notice of Privacy Practices (“Notice”) applies to personal information collected, processed, or stored by YES to the Book in person events and online at and, and via YES to the Book mobile applications (e.g., accessed through your mobile device) (Collectively, “Services” or "YES to the Book" or "YES" or "Yes to the Book, Inc." or "YES to the Book, Inc."). This Notice describes the extent of collection and use for these Yes to the Book, Inc. entities and Services; however, not all entities participate in all uses and collection described in this document.

This Notice of Privacy Practices explains:

Your access to and use of our Services means you agree to the terms in this Notice and our Legal Notice.  We encourage you to refer to this Notice periodically so that you understand our current privacy practices.

If you have any questions about this Notice, please contact our Customer Service Department:

       7522 Campbell Road Suite 113-144, Dallas, TX 75248

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We at YES to the Book, Inc. understand that you entrust your data to us. We value that trust. 

We may use the information we collect for the following primary reasons:

(1)     Product & Service Fulfillment (
(2)     Marketing, Promotions & Advertising (
(3)     Internal Operations (
(4)     Fraud Prevention, Security & Compliance (

We may combine information collected from different sources (see section on What We Collect & Share).

Below is a summary of some of the ways we collect and use information:

1. Product & Service Fulfillment (

  • To complete, fulfill, manage, and communicate with you about transactions;

  • To establish and service your online profile on one of our websites or mobile applications;

  • To provide customer service and alert you to product or shipping information;

2. Marketing, Promotions & Advertising (ADV)

  • To deliver information about our products, services, and promotions (e.g., personalized offers delivered to your home, email, third-party sites or applications, and mobile devices);

  • To provide interactive features on our websites and mobile applications (e.g., product ratings and reviews, real-time offers, and location-based services such as event maps);

  • To identify product preferences and shopping preferences (e.g., services and promotions of possible interest); and

  • To administer contests, sweepstakes, promotions, surveys, and focus groups.

3. Internal Operations (OPS)

  • To improve the effectiveness of our websites, stores, mobile applications, merchandise assortment, and customer service;

  • To conduct research and analytics related to our operations; and

  • To perform other logistics and operation activities as needed.

4. Fraud Prevention, Security and Compliance (SEC)

  • To protect our assets and prevent fraudulent transactions;

  • To validate credentials and authenticate customers when logging into your online profile, applications, or transacting in store;

  • To protect the security and integrity of our Services and our data; and

  • To assist law enforcement and respond to legal/regulatory inquiries.

The rest of this Notice refers to the collection and use of the codes above (FULADVOPSSEC). This is so you can better understand why we collect and use different types of information in accordance with our privacy practices.

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We collect information from a variety of sources, including: information provided by you, transaction information, technology-enabled services, and information we collect about you from third party sources. The following are select examples of the types of information we may collect and share:


  • Information you provide: (FULADVOPSSEC)

    • We collect various information when you create a profile, place an order, or take advantage of other programs online or at an in person event in which we are present. Information we may collect includes: Name, Address (billing and shipping), Zip code, email address, Telephone number(s), Cellular phone number(s), Credit card number(s), Birth date, and Security question answers. 

  • Technology-Enabled Collection Services: (FULADVOPSSEC)

    • We collect data when you visit our websites, use our mobile applications, shop online, or fill out a form in person. This information is either automatically collected or is customer initiated. 

  • Transaction Information: (FULADVOPSSEC)

    • Transaction Information includes items purchased and date and time of your transaction, for in-person or online purchases.
    • When you make a purchase, we may share information about you and your transaction with other companies necessary to process your transaction or offer you products or services that may be of interest.

  • Third Parties: (FULADVOPSSEC)

    • We may receive your updated shipping information from a third party carrier.

    • We may collect or use information made available to us through third party platforms, online databases and directories, or other means. We specify that data sourced from a third party must be legitimately and legally obtained. Some or all of this information may be governed by the privacy statements of the third party.

    • We may share information with third parties who provide services to us or who work with us to offer products or services online or in our stores.  YES to the Book, Inc. also may share information with third parties so that they may directly offer their products or services to you if we think they may be of interest to you.


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The following section describes various types of technologies we use when you interact with us online, through our mobile applications, shop in our stores, or use our wireless services, and your choices regarding those technologies:

On our websites and other digital platforms we use Cookies.

A Cookie is a small piece of computer code sent by a website and stored on the hard disk of your computer. 

At YES to the Book, Inc. we use two kinds of Cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. We use session cookies, for example, to manage items added to your shopping cart. Persistent cookies last from visit to visit; they do not go away when you exit your browser. We use persistent cookies to enable an easier log-in process, give you a more personalized shopping experience, or help you navigate our website more efficiently. For example, we use persistent cookies to show you items you have previously browsed.

Website Optimization Services (ADVOPS)
YES to the Book, Inc. shares data with Google Analytics to understand and optimize website performance and enhance site usability for our customers. These tools run in the background of our sites analyzing site usage information and then returning reports to us through an encrypted connection. They are required to maintain data securely and confidentially, and are not permitted to share data collected with parties other than YES to the Book, Inc.. Credit card or password data is not collected through Google Analytics. In addition, Google Analytics may associate and group session visits to our website from various browsers and devices.

Interest-Based or Online Behavioral Advertising (OBA) (ADV, OPS)

YES to the Book, Inc. uses third-party advertising companies to serve interest-based advertisements. These companies compile information from various online sources (including mobile-enabled browsers and applications) to match user profiles with ads we believe will be most relevant, interesting and timely based on that user profile.

Social Network & New Tech Advertising Programs (ADV)

YES to the Book, Inc. has relationships with several social networks and new tech companies. These companies have specific Interest-Based Ads programs that match people that have shown interest in YES to the Book, Inc. through our website or other services with their profiles (such as on Facebook) and platforms (such as Facebook and Google properties).  This matching allows us to deliver relevant, interest-based ads on those companies’ networks.

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This section details, in one place, how you may express preferences including electing to opt-out of some data collections or uses.

Email Communications

  • Promotional or Marketing Emails: To opt-out of receiving promotional or marketing emails from YES to the Book, Inc. at a specific email address, you may use the unsubscribe link in the footer of any email sent by YES to the Book, Inc..


Note: It may take up to 10 business days to process your request.

  • YES to the Book, Inc. Survey Emails: We may separately send surveys, via email, to our customers in order to collect opinions and feedback about their shopping experiences. To opt-out of receiving survey emails from YES to the Book, Inc., you may use the unsubscribe link at the bottom of any survey emails.

Direct Mail or Telemarketing

  • To opt-out of receiving direct mail or telemarketing calls, you may contact us by mail at:

    • YES to the Book Customer Services
      ATTN: Privacy Office
      7522 Campbell Road Suite 113-144, Dallas, TX 75248

    • If you choose to write to us, please include your name, address, and phone number and list:
      • "NO MAIL OFFERS" (if you don't want to receive offers by mail)

Note on Opting-Out of Direct Mail: Because direct mailings are often prepared well in advance (12-16 weeks, in some cases) you may, for a period of time, continue to receive some physical mail after you send us your request.


Website & Online Services Preferences

  • Cookies & Flash Cookies: Managing cookie preferences differs from browser to browser so please refer to your browser for further information. If you would like to disable cookies and web beacons, please use the help function in your web browser to restrict cookies from our website(s). If you block cookies from, or, you will not be able to make purchases on our website.  To manage the Flash Cookie settings and preferences for your computer, mobile phone or wireless device please click here and you will be directed to the Settings Manager on Adobe's website. You may also be able to manage Flash Cookies from your browser, depending on the version of your browser.

  • Website Optimization Services:

    • If you would like to opt-out of Google Analytics on a per browser basis, please click here to download the Google Analytics opt-out browser add-on. For more information on Google analytics, click here.

  • Social Network & New Tech Advertising: You can manage your preferences for many of these advertising programs through the links provided below:


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Age of Consent
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.  Personal information (for example - name and address) will only be used for the sole purpose of shipping YES to the Book, Inc. products and services.

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SAFEGUARDING INFORMATION and have put in place various procedural, technical, and administrative measures to safeguard the information we collect and use. We use technology-enabled services to accept orders only from Web and mobile browsers that permit communication through a Secure Socket Layer (SSL). SSL is an encryption standard that provides a layer of security while information is being transmitted over the Internet.

As a matter of policy, we do not disclose details regarding our security measures as this could be beneficial information to criminals and other bad actors.

Be advised, no security safeguards or standards are guaranteed to provide 100% security. You should always use appropriate self-protection measures and practice safe browsing on all websites. For more information on how you can securely shop with us, please visit the National Cybersecurity Alliance comprehensive information to stay safe online.  

Additionally, sometimes bad actors attempt to use our brand to create fake web pages, send fake texts or emails, and conduct other illegal activities to commit fraud or attempt to breach consumers’ security.  We actively monitor for these illegal scams and shams.

If you receive anything with the YES to the Book, Inc. brand that seems suspicious, please contact us at

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Info Technologies
What We Collect
Why We Collect
Additional Disclosures
Manage Preferences
Safeguarding Info
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